The report of Kulkarni (2016) has helped in understanding that Apple has set a benchmark when it comes to conveying its marketing message to its customers. The brand uses social media as one of the major advertising tool because in that the brand gets a global exposure. In addition, these platforms are extremely feasible for reaching out to a better target market. Another important aspect of Apple’s marketing strategy is to leverage customer reviews due to this reason in order to promote the product to the customers and win their loyalty, the company provides free trial so that testimonials can be congregated by the brand and then underpin the positives overall marketing campaign.